Your brand is behind: How startups in sports can catch up (SBJ Op-ed)
Sports Business Journal has been the industry gold standard for news, updates and innovation over my (first) 10 years in the sports, business and broader startup world.
My intent with this piece was to share some learnings and lessons (mistakes) around brand building for companies with little-to-no marketing budgets.
AI has made mediocre (and soon, pretty good) marketing table stakes, and given us a lot of em dashes along the way. How are you standing out?
Check out my op-ed here.